Septiembre 2011
7 publicaciones nuevas
Facetime and Social Media
Does facetime with friends suffer from online relationships?
One of the characteristics of “socialholics” is that they don’t distinguish between on and off. “Always on” means there is only one world, not two. When I started my blog, in 2004, I started also a strong networking activity. On August 31st, 2005, for example, five bloggers met for the first time in Madrid....
Apple's iPhone has 89% retention rate, next... →
Once you go iPhone, you stop reading blogs about smartphones… well, maybe just once in a while to discover about next iPhone new features.
“The mission of the PwC Portal is to enhance our connecivity and relationships...”
– Holly Cow!
This was the mission statement of the PwC portal as stated in the book “A thousand tribes”, published in 2002 by two PwC Consultants.
Really, did they think this mission statement (just for an enterprise portal!) would go anywhere? Do any good?
1 etiqueta
Engagement is the new advertising
With media fragmentation and the rise of web 2.0, advertising is losing momentum and even worse, productivity. It cannot be considered a magic potion for selling anymore. Advertising has damaged Marketing (with capital M). It has even stolen its name. It kidnapped the Client to make it a “target”.
Internet forces us to be much more transparent. Having a good product will be...
Isoco, a Spanish company trying to jump in to the... →
Isoco is one of the few survivors of the Spanish “puntocom” bubble. They develop 2.0 technologies and work for some of the most renown Spanish brands. With revenues of 6,3 million euros in 2010 (three times from 2005 when they reached profits for the first time) they are preparing their IPO for 2012 to get funds and go abroad.
I really hope it works. Good luck!