Question: What is the fastest way to build buzz about a company?
Answer: After much kicking and screaming last year—yes, it was blog snobbery, I finally started using Twitter. And I am now convinced it is the absolute quickest way to get to know your customers, build relationships with partners and mentors, and get the word out about what you are doing. Of course it cannot be your only marketing strategy, since people hunger for more than 140 character bites of you, but if you aren’t on Twitter, you are missing great opportunities, plain and simple.
Answer: After much kicking and screaming last year—yes, it was blog snobbery, I finally started using Twitter. And I am now convinced it is the absolute quickest way to get to know your customers, build relationships with partners and mentors, and get the word out about what you are doing. Of course it cannot be your only marketing strategy, since people hunger for more than 140 character bites of you, but if you aren’t on Twitter, you are missing great opportunities, plain and simple.
