Social Media growth 2011-2015, according to Forrester

Always wondered what analyst numbers hide. Even if social media is not the category of major growth in the next five years according to Forrester (mobile’s growing faster), the growth will be considerable (2,7x). A lot of hype in any case for much less money than, let’s say, email marketing or search advertising. Why this hype? Because social media is a lot more than online advertising. Just as enterprise 2.0 is bigger than “a part of” the enterprise 2.0. And putting the social customer at the heart of the organizations will required a lot more effort than 1523 million dollars in social media agencies fees in the US by 2016.

Anyway, I am grateful to Forrester for their efforts in making projections. Not that simple indeed. 

Vía Forrester.